Month: March 2019

Introduction 1. An enterprise having established itself in its home country, usually tests its waters outside its domestic boundaries, with an endeavour to obtain its share in the universal pie of globalisation fruits. In its initial phase of establishment of its business in the host country, a multinational corporation (‘MNC’) conducts market research, develops strategies to explore the foreign markets, formulates plans, maintains liaison with the government officials, etc. Post-such preliminary…