How crucial marks/logos/designs (collectively hereinafter referred to as “marks”) are for an enterprise is a well acknowledged fact. In the current dynamic business scenario an entity’s identity and existence are dependent on how well it is able to establish itself in the minds of the people. To achieve this objective, organisations constantly undertake extensive advertisements and promotional activities. With businesses being carried on across the borders, multinationals join hands to increase their global presence.
Suraj Nangia, Partner with inputs from Mansi Chopra, Deputy Manager contributed an article on Payment for Usage of Marks/Logos – Whether Royalty? for Corporate Professionals Today magazine- Taxmann.